This is brilliant stuff! The coffee card study really drives home how much our brains crave that feeling of momentum, even when its partly illusion. I've definitly noticed this with fitness apps that show "you're 10% there" right away, makes a huge difference. Such a practical lens for understanding why some goals stick and others don't.
Love that fitness apps are doing that - I think this is one of those cases where a little "white lie" is good. If it helps create that "initial momentum" to increase motivation and adherence, that's a win!
This is brilliant stuff! The coffee card study really drives home how much our brains crave that feeling of momentum, even when its partly illusion. I've definitly noticed this with fitness apps that show "you're 10% there" right away, makes a huge difference. Such a practical lens for understanding why some goals stick and others don't.
Love that fitness apps are doing that - I think this is one of those cases where a little "white lie" is good. If it helps create that "initial momentum" to increase motivation and adherence, that's a win!